Pinterest now lets users filter results by skin tone

As the technology improves, they plan to expand the range of skin tones

Pinterest now lets users filter by skin tone (Pinterest)

Social media platform Pinterest has announced it will allow users to filter beauty inspiration pictures by skin colour - meaning users will no longer have to scroll through hundreds of pictures till they find a look that suits them.

As the go-to for fashion, beauty, and design inspo, Pinterest's update will make it more user-friendly - and more helpful when it comes to picking your makeup look for a night out.

Previously, users had to scroll through hundreds, if not thousands, of images to find photos of makeup that would complement their own features.

But now, thanks to an option to filter skin tone from a choice of four palettes near the search bar, beauty lovers can find and pin pictures of models that have similar complexions.

The new feature is the result of a collaboration with a third-party Face AI library, ModiFace, “a company specialising in augmented reality and machine learning for beauty applications,” according to the press release.

In addition to making it easier to find makeup inspiration, the update also proves Pinterest’s dedication to inclusivity on the platform.

Pinterest will now offer users four skin tone choices to narrow results (Pinterest)

In the press release, Pinterest said: “We’ve heard from Pinners that it’s not always easy to find the most relevant ideas among the 8 billion beauty and hair Pins on our site.

"That’s why we’re rolling out a way to customise your beauty search results by a skin tone range."

Since the announcement, people on social media have been praising Pinterest for listening to its users and for working towards creating a more inclusive platform.

“So important,” wrote one person.

Another said: “I’ve always wished I could Google by skin tone, hair texture, etc. Pinterest making that a reality is everything!”

However, according to Pinterest, this is just the platform’s first step towards a more inclusive future.