Bar Refaeli lends her curves to lingerie label

(All Rights Reserved. / courtesy of FHCOM)

Israeli top model Bar Refaeli has landed yet another lucrative gig, this time as Passionata's new face and body, starting from early next year.

Campaign images that were released by the brand November 16 show Refaeli styled as a 1960s-inspired pin-up, shot by fashion photographer Greg Kadel.

Passionata says that the pictures were inspired by the decade's icon and sex symbol Brigitte Bardot and were meant to be "sensual" while putting a "modern twist on the Sixties."

The label's spring collection, which will be available from early 2010, fits in with the current romantic trend, featuring bows, ribbons, lace and floral prints in flirty, vivid colors.

Refaeli, who used to be better-known for her on/off relationship with Hollywood star Leonardo DiCaprio, has recently made a real name for herself, fronting major beauty campaigns (Garnier) and this year's Sports Illustrated swimsuit issue, designing her own bikini line, and hosting the much-talked-about Istanbul Fashion days in August.

Site: passionata.com