A trio of images from the new campaign were shared on the French luxury fashion house’s Instagram account on Tuesday and have already gathered more than 100,000 likes each.
Shot in monochrome by photographer David Sims, the 54-year-old actor – who is currently sporting chin-length hair in keeping with his latest role in the upcoming film John Wick Chapter 3 – is captured in a series of dark and brooding images.
In one campaign shot, the Nineties icon is pictured in a close-up shot wearing a pin-striped blazer, simple black button-up shirt and aviator sunglasses, with his hair tied loosely.
Another image features Reeves wearing black jeans, a leather jacket and a polka dot shirt, this time with his hair down and tucked behind one ear.
Celebrities on the front row at Paris Fashion Week AW19
Show all 20
In the final photograph, Reeves bows his head with his eyes closed wearing a black aviator jacket with a shearling collar.
Fans of The Matrix star have flooded the Instagram posts with comments praising Saint Laurent for selecting Reeves as the face of its new campaign.
“Finally an icon appearing in a YSL ad,” one person wrote.
Another added: “This is the best thing to happen in fashion I mean come on!!!!”
A third commented: “That campaign is so intense. Amazing.”
Others took the opportunity to commend Reeves for his endearing personality, with one person dubbing him “the best man in the world” and another saying he has “a heart of gold”.
Reeves succeeds rapper Travis Scott, who was chosen by Saint Laurent’s creative director Anthony Vaccarello to be the face of the brand's spring 2019 men’s collection.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies