First look: Missoni for Target

After successful design collaborations with the likes of Mulberry, Rodarte, and Zac Posen, US retailer Target is readying the launch of Missoni's collection for September 13.

The lookbook for the 400-piece range, which includes clothes for men, women, girls, and babies as well as dishwear, a blanket, and even a bike, comes courtesy of new Tumblr blog All The Way Up Here, written by model Marina, who also wears the clothes in the campaign.

Having the spokesmodel cover a collection editorially is an innovative way chosen by Target to promote the launch, even though some of Marina's peer-appropriate utterings ("Margherita Maccapani Missoni just sent me some sneak peeks from the Missoni for Target look book. And she said I could share with you, my faithful!") are maybe a bit too transparent.

Have a look at the collection at http://allthewayuphere.tumblr.com.