Facebook beauty brands: most popular make-up brands of the moment

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Lessons learned from this week's ranking (based on Stylophane's Facebook index). Mary Kay is very quiet but very powerful, and By Lauren Luke - who goes by her pseudonym, Panacea81 - proves that a YouTube vlogger can have more impact than beauty giants such as Bobbi Brown.

Here are the most popular make-up brands on Facebook:

1) MAC (682,500 fans)
2) Mary Kay (150,439 fans)
3) Bare Escentuals (129,173 fans)
4) Benefit (78,815 fans)
5) Lancôme (68,820 fans)
6) Make Up For Ever (62,793 fans)
7) Estée Lauder (61,506 fans)
8) Urban Decay (43,099 fans)
9) Smashbox (35,941 fans)
10) By Lauren Luke (31,632 fans)

http://stylophane.com/fbi