'Dudeoir' photography: Why US trend is now becoming popular in the UK

Men are on a mission to show that all bodies can be sexy

(Bidvine)

Dudeoir photography has come to the UK, championing male body positivity and mental health awareness.

A local services marketplace decided to start promoting it on their website after they noticed an increase in internet searches for the trend.

Dudeoir photography, a male spin on the more typically female boudoir photography, has been really popular in the US for quite some time.

(Bidvine (Bidvine)

Bidvine.com spotted an opportunity to bring it over across the pond. By employing some of their own photographers, they began offering the service nationwide.

“We’d noticed a huge number of searches for something we’d never heard of before, and as soon as we Googled and spotted the amazing photoshoots coming out, we knew we had to bring it to the British public in time for Christmas,” says Russ Morgan, co-founder of Bidvine.com.

“We also think it promotes body positivity, something that has been championed in the press recently for women but not so much for guys.”

The aim of a dudeoir photoshoot is to make the man feel confident celebrating his body.

Owen Harvey, the first photographer to sign up to offer the service, explained what makes them so appealing to customers.

“Dudeoir photography is all about capturing the model’s personality,” he explains.

(Bidvine (Bidvine)

“Of course, the photos can still be sexy, but the aim is for them to be funny at the same time, and I think that’s why they’re becoming so popular.

“Sometimes the guys can be a little self-conscious at first, but that’s normal. Dudeoir is the perfect way to promote body confidence and self-esteem and after a short while everyone loosens up and has a laugh with it!”

Not only does dudeoir photography encourage men to release their inhibitions, but it also promotes mental health awareness for men.

With that in mind, Bidvine.com are going to be donating 20 per cent of the profits from the Dudeoir service to several mental health charities including MIND.

“We wanted to do something that would make a difference, and considering Dudeoir is all about men expressing themselves freely, we decided to donate 20 per cent of all profits to some great mental health charities,” says Morgan