Green flying or greenwashing: Just how good is easyJet’s carbon pledge?

The company plans to spent £25m next year on carbon offsetting projects, writes James Moore

Do easyJet’s carbon offsetting plans pass the flight test? (Simon Calder)

Going green is all the rage in corporate Britain. So is greenwashing. In which category should we put easyJet’s bold pledge to be “the world’s first major airline to operate net-zero carbon flights”?

This was announced amid great fanfare alongside the airline’s final results (it finished strongly after a tough year).

The pledge took up a large part of a lengthy presentation that featured contributions from various guest speakers, including AirBus’s Glenn Llewellyn, who holds the title of vice president of zero emissions technology