Hong Kong’s Entertainment Expo keeps the focus on 3D

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As Asia -- like the rest of the world -- continues to be entranced by the 3D fantasyland presented in James Cameron's Avatar, the Hong Kong film industry is gearing up to get in on the act.

As Asia - like the rest of the world - continues to be entranced by the 3D fantasyland presented in James Cameron's Avatar, the Hong Kong film industry is gearing up to get in on the act.

And so the focus will be on digital technology at this year's March 22 to April 18 Entertainment Expo (http://eexpohk.com) - an annual gathering of nine film and entertainment events organizers bill as the region's 'most important' for those industries.

It could not be more timely, what with Avatar this week extending its all-time record to US$1.69 billion (1.23 billion euros) in international box office takings and with the epic still playing on 8,453 screens across 71 international markets, two months after its initial release.

Entertainment Expo will therefore host a 'Computer-Generated Animation in a World after Avatar' conference, as well as a 'series of programmes, seminars and workshops on 3D film.'

Those events will be part of the Hong Kong Film and Television Market (Filmart) Filmart, which is one of the nine core events that make up the Entertainment Expo and which will run from March 22-25

Another of those - the Digital Entertainment Leadership Forum on March 23 - will feature a seminar led by five-time Oscar winner Richard Taylor, whose New Zealand-based company Weta Workshop helped with visual effects and props on Avatar.

Filmart this year plans to host more than 500 exhibitors from around 20 countries while featuring 250 film screenings and 60 seminars and networking sessions designed to help filmmakers meet the people who can help them get their productions made.

Entertainment Expo also takes in the Hong Kong International Film Festival, which this year runs from March 21 to April 6 and will feature more than 200 movies from 50 countries and regions.

Entertainment Expo Hong Kong 2010
March 22-April 18
Various venues

Nine core events bring together both the Asian and international film and entertainment industries - and, of course, the public they serve - over a month. There's the Hong Kong International Film and Television Market (Filmart), the Hong Kong International Film Festival, the Hong Kong Film Awards, the Asian Film Awards, the Hong Kong-Asia Film Financing Forum, the Hong Kong Music Fair, the IFPI Hong Kong Top Sales Music Awards, the Digital Entertainment Leadership Forum and the Hong Kong Independent Short Film and Video Awards.

http://eexpohk.com

MS