The fashion brands raising money for charities and the NHS
From buying a T-shirt to wearing a pair of statement earrings, invest in something that gives back
There’s no doubt about it, coronavirus has majorly impacted all of our lives, and particularly the most vulnerable in our society.
When it comes to the fashion industry, numerous companies have stepped up – either by making large donations to charity or producing personal protective equipment (PPE) for patients and staff in hospitals.
Brands have now turned to designing new items and collections specifically aimed at donating profits and proceeds to the NHS and key charities, to offer their support to those in need.
With life as we know it turned upside down, it’s easy to feel helpless. But you can do your bit.
In recent weeks donations to the NHS have rocketed. Captain Tom Moore, a 99-year-old veteran, raised more than £29m by doing laps in his garden for NHS Charities Together – a group of more than 50 NHS charities that collectively give £1m every day to the NHS.
Similarly, people have taken part in the #runforheroes challenge – running 5k, donating £5 to the NHS Charities Together, and nominating five friends to continue it, which has raised more than £5m, too.
While these efforts have raised a phenomenal amount of money for an excellent cause – it’s important to remember that the NHS is of course, not a charity. It shouldn’t need heroic fundraisers to help it survive a crisis. Important charities we've featured here – namely, the British Red Cross and Solace Women's Aid – are also struggling.
This is why our round-up includes brands that are donating to the NHS, but also to other key charities that are supporting those in need. We have only included brands that are donating 50 per cent or more of profits or proceeds to charity.
From buying a charity T-shirt to showing your support by wearing Missoma’s NHS round of applause necklace, read on for our selection of the best ways you can do your bit and spread some much-needed cheer.
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