7 best slogan jumpers

From luxury brands with iconic slogan-status to high-street options, make a statement with our top pick

Whether political or kitsch, we've found a bunch of slogans to love across a range of quality jumpers (Whistles)

If you can’t say it with your voice, why not say it with your clothes? Such is the joy of slogan clothing: it gives you an opportunity to say the unsayable, but with style. While established luxury brands, such as Bella Freud and Hades, reign supreme among the sartorial set thanks to their iconic status and celebrity fans, high street labels are now also cottoning on to this rising trend.

Whistles and Topshop are just some of the shops now offering more affordable takes via empowering feminist rhetoric and uplifting colours that can make any outfit pop. From the political to the kitsch, see our roundup of the best slogan jumpers to buy now.

Bella Freud 1970 Cashmere Jumper: £410, Bella Freud

Yes, this jumper will set you back quite a few pennies. Glad we got that out the way. But it’s worth saving up for, we promise. The retro-inspired garment has acquired somewhat of a cult following in recent years and has been spotted on swathes of stylish A-listers, including Kate Moss, Sienna Miller and Alexa Chung. And for good reason. Its comfortable, slim-fit is flattering in a way that conventional knitwear is not.

Plus, because of its lightweight cashmere, it’s incredibly versatile. You can wear it tucked into jeans, over the top of a flowing knee-length skirt, or underneath a denim jacket when we enter more palatable, and less frosty, climes. Note, it’s not machine washable, so prepare to head straight to the dry cleaners if you spill something on it.

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Hades Cultural Chaos Jumper: £160, Hades

It would be nice if we didn’t live in a time of cultural chaos, but with a disintegrating British government and, let’s face it, a fairly farcical American one, this is not quite the case. So, why not embrace the socio-political shambles in sartorial form via a stylish Hades jumper? The statement garment is made from pure merino wool, fits like a glove and is a brilliantly bright shade of scarlet. It’s handcrafted in Scotland, so best not to chuck this one in the washing machine either.

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Whistles Chérie Embroidered Sweatshirt: £79, Whistles

Whether political or kitsch, we've found a bunch of slogans to love across a range of quality jumpers (Whistles)

This soft cotton sweatshirt is one for the comfort creatures. Buy it in a larger size and curl up on the sofa on a cold, winter’s day with nothing but your favourite book to hand. If you want to bring the loungewear to the streets, pair with a pleated midi skirt or a pair of straight-leg jeans. And, as a general slogan jumper rule of thumb, be sure you know what the slogan means (darling in French), just in case some trickster tries to test you.

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Chinti and Parker black Wonder Sweater: £295, Chinti and Parker

It’s a good thing to wonder about the world: What’s the meaning of life? Was there really a big bang? Should it really be cream before jam? These are the kinds of questions we should all be asking and inviting people to ask us by wearing a jumper like this one. Made from 100 per cent cashmere, it’s a joy for the senses and is a bit looser in terms of fit than its counterparts, meaning you can wear it to lounge about in at home. Or, you could pair with skinny jeans and a pair of ankle boots for a cool and casual daytime look.

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Lingua Franca I Miss Barack Cashmere Sweater: £300, Lingua Franca

Who knew sweaters could be so political? This tongue-in-cheek option from New York City-based label Lingua Franca is bound to be a conversation starter wherever you wear it. Whether you really miss Barack or not, the delicate embroidery of the font on dusty pink-coloured cashmere makes for a beautiful and indulgent item of clothing.

If you want to get really creative, you can even customise your jumper, given that every garment is hand-embroidered to order. There’s a nice backstory to this label too, given that everything is sustainably sourced and stitched by women. Be sure to hand-wash this jumper or take it to a trusty dry cleaner.

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Hush Izabella Love Slogan Jumper: £50, John Lewis & Partners

It wouldn’t be a slogan jumper roundup without at least one schmaltzy entry, which, in this instance comes via Hush’s wool blend, crew neck jumper that has the word “love” beautifully scripted across it. Its neutral oatmeal shade means that this garment can be worn with almost any colour. As for washing the jumper, it requires a hand-wash and wearers are advised not to put it in the tumble drier, as this might cause some unintended shrinkage, which is every shopper’s worst nightmare.

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Topshop ‘Yes’ jumper: £39, Topshop

A little positivity can go a long way, particularly in the early days of 2019, when chilly climes and ongoing political turmoil can leave you feeling a bit down in the dumps. That’s why this Topshop jumper is an ideal piece for this season. Its oversized fit make it a perfect weekend staple, when you could throw it one over a pair of skinny jeans or a floral dress for a relaxed, but optimistic, look. You could even wear it out in the evening if you fancy, we’d suggest matching the scarlet of the lettering with a vivacious red lip. It’s 100 per cent acrylic, but given that it’s fully machine washable and just £39, this jumper is a bargain.

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The verdict: Slogan Jumpers

When it comes to slogan jumpers, Bella Freud will almost always come out on top thanks to the brand’s celebrity following and the fun and empowering phrases they display. Plus, they’re luxuriously comfortable without being frumpy: a dream combination for women trying to navigate their way through the high risk waters of knitwear. Start saving for yours now.