A View From The Top: Richard Moross, creator of MOO business cards

Business card company MOO might be held up as a startup success story now, but Richard Moross tells Zlata Rodionova that wasn't always a foregone conclusion

Sunday 24 February 2019 14:44 GMT
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Richard Moross says the original name for his business card startup was a mistake
Richard Moross says the original name for his business card startup was a mistake

If you spend enough time in the creative, startup or design scenes, chances are you’ll collect a MOO business card, also known as the “secret handshake” of the web community.

The colourful half-sized cards are the creation of Richard Moross – the entrepreneur who was part of the first wave of internet-based pioneers to set up shop in east London in 2004 aged just 26.

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