Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Samsung reveals rotating TV that lets you watch in portrait, and 8K screen without any bezel at CES 2019

Portrait mode is meant to let people watch videos from TikTok, Instagram and other social networks

Andrew Griffin
Monday 06 January 2020 10:40 GMT
Comments
Samsung unveil 'The Sero' rotating TV

Samsung has revealed a host of new TVs – including one that can rotate sideways.

The company says that the television will be able to be used in portrait mode while watching videos from social media, such as those from TikTok or Instagram.

It can then rotate back into landscape mode for normal viewing.

The TV is called "Sero", Korean for "vertical". It was one of a range of new TVs shown off by the company ahead of the CES gadget show in Las Vegas.

They also include a new 8K TV, known as "Q950TS" which is almost entirely screen, with none of the bezel that normally frames TVs. Samsung says it has a 99 per cent "screen-to-body ratio", as well as a range of other technologies.

It can also show 8K content, a QLED display, and artificially intelligent technologies that allow the screen to adjust where it is and what people are watching.

The company also showed off new MicroLED displays, which it says are the future of high-end screens.

Samsung said the various TVs were made as part of a philosophy called "Screen Anywhere", that means the televisions will be able to play whatever content people want.

The rotating Sero, for instance, is able to connect straight to people's phones and allow them to watch videos from their social media feeds.

"The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption," Samsung said in a release.

"Consumers can expect to enjoy a variety of content – including social media, YouTube and other personal videos – in whatever display orientation mirrors their mobile device."

It looks like a normal television when it is in its landscape mode:

But rotating it turns it into a long screen ready for portrait videos:

A range of companies from giants like Samsung to smaller new firms are releasing products at CES, and many companies use the show to launch their ranges for the coming year.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in