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Best beauty buys of the month: Which product launches are really worth your money? We find out

Cutting through the noise, we've tried and tested February's new releases. Here's what has really lived up to the hype

Ellie Fry
Monday 24 February 2020 19:00 GMT
From a £180 serum to a new mascara promising better results than a lash lift
From a £180 serum to a new mascara promising better results than a lash lift

Unlike its neverending predecessor, February has gone like a flash. Beauty brands have matched its pace with incessant new launches, among them being a mascara that promises better results than a salon lash lift, the latest skincare launch from Posh Spice’s coveted brand and a new version of a cult-favourite setting spray from Urban Decay.

We’ve also seen new beauty trends emerge as London Fashion Week hit the capital this month. Previously the pioneer of glossy eye-lids and wetlook skin, the catwalk saw a return to a matte look, with a new “cloud skin” trend which focuses on a combination of powders and liquids, giving a soft finish to your complexion. Make-up artists outside the fashion sphere are following suit, ditching highlighters and dewy foundations for satin coverage.

These trends come and go and with them comes a surge of product launches. But as we become more conscious consumers with a continual focus on the beauty industry’s part in the climate crisis, here at IndyBest we only recommend products which we’ve genuinely tried-and-tested, loved and would recommend to others.

Instead of listing every skincare and make-up product release of the month, we’ve taken the time to thoroughly review and select a few of the new contenders that are genuinely worth your money. Cutting through the noise to help you shop products that are worth your while, here’s our favourite launches from this month that really offer results.

You can trust our independent reviews. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.

The verdict: Beauty buys of the month

For non-intimidating skincare that you can tailor to your needs, we’re impressed with Beauty Bay’s new range. It’s affordable, ingredient-led and we love to see women with acne as the face of a campaign. On the other end of the price spectrum, Victoria Beauty’s serum shows what can be done with science-led formulas, and our make-up top pick has to be Maybelline’s new mascara.

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